📣 Jacek Cieśliński in Puls Biznesu on the correct labelling of promotions
R.pr. Jacek Cieśliński (manager at LBK&P) gave a valuable statement on the correct labelling of promotions in the latest article in Puls Biznesu. 🌟
According to current regulations, every promotion must be clearly communicated, and sellers are required to inform customers of the lowest price of goods or services in the last 30 days, regardless of the form of promotion. This can be a discount, a bargain, or a price reduction visible on a red label.
🔴 Mistakes that companies often make:
- Providing an outdated price – often, instead of the lowest price in the last 30 days, the temporary price before the promotion started is indicated.
- Using misleading slogans such as ‘up to 70% off’ when most products have a 10-15% discount.
- Graphical errors, e.g. red labels on prices that have not actually been reduced.
- Promotions lasting for months without an end date
💬 Jacek Cieśliński draws attention to the problem of interpreting regulations, which is common among sellers. Too often, there are abuses that can lead to intervention by the Office of Competition and Consumer Protection (UOKiK).
👉 Correct labelling of promotions not only helps to avoid penalties, but also builds customer trust. Every promotion must be transparent, and businesses should remember that accurate price information is the key to fair business.
Would you like to know more? Read the article in Puls Biznesu: link
#LBKPLegal #JacekCieśliński #PulsBiznesu #Promotions #Law #Business #UOKiK
